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情景营销获认可创维融入＂了不起的孩子＂

作者：小中来源：互联网更新时间：2016-12-26 18:11

孩子是大人们的快乐源泉，也是吸引目光的焦点，爱奇艺推出的孩子才艺展示网络综艺剧《了不起的孩子》则是焦点所在，开播8期节目总播放量就突破2亿大关。作为节目的主要赞助商，创维通过情景营销等与节目有机结合在一起，使得旗下品牌电视OLED有机电视成为全城关注热点，创维的娱乐营销达到新高度。

孩子只展示不竞演创维融入节目获认可

众多综艺节目中，主打“萌娃”牌的有不少，但他们都陷入PK漩涡之中，无论是所谓的专家打分还是观众投票，这样都过早在孩子的世界里打上成人的烙印。相比之下，《了不起的孩子》纯粹提供才艺展示的舞台，这为孩子带来最真实的快乐，也是节目火爆的重要原因之一。

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“我们不做评判，不做选秀，避免PK和排名。我们希望把孩子的天性放大，呈现给观众最真实的童趣百态。”爱奇艺相关负责人谈及《了不起的孩子》与其他萌娃综艺的区别所在。

已经突破2亿总播放量的《了不起的孩子》成为时下最受关注的综艺节目，还推动了赞助商创维的娱乐营销。与生硬的品牌曝光不同，创维通过情景营销，将OLED有机电视植入节目内容中给观众带来良好的广告感受。
在第8期节目中，真人版中华小当家陈熙瑞表演厨艺时，孟非打开桌面上的调味料问这是什么，在台下遥远的昆凌马上回答是盐巴。孟爷爷纳闷这么遥远怎么看到的，原来昆凌通过背后的创维OLED有机电视上看到的，如此情景营销让广告融入节目丝毫不违和，获得观众的广泛接纳和认可。

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