作为TCL集团布局全球市场战略的重要支撑

来源: 未知 2016-06-14 深圳之声

TCL通讯中国区致力打造全新的智能产品，全面提升中国消费者使用体验。杨柘表示，面对国际化竞争，作为中国品牌，TCL通讯需要兼收并蓄、融会贯通，持续挖掘传统文化汲取精髓，同时吸纳西方科学高效的管理经验。“无论中西品牌，想要深入沟通、影响消费者心智，以人文视角关注普世价值都是值得推荐的方法。”此前二十四节气海报传播中，TCL通讯将中国传统文化与消费者日常生活紧密关联，倡导发掘、还原自然本真之美，被业界评价为“文化营销、价值驱动”代表。

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杨柘加入后，TCL通讯持续汇聚多方力量。销售副总裁董辰京在手机通讯销售领域驰骋20年，所带领团队曾连续十年保持中国市场占有率第一。从“大哥大”到精巧功能机再到如今智能机，董辰京亲自参与、见证了中国通讯行业发展。此次全新亮相的高管团队中既有服务TCL通讯多年的资深人士，也有来自竞争品牌的精英；他们分别承担着市场营销、产品研发、销售、运营等业务模块工作。

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